Carmel By The Sea
Happily Ever After Hat
Inspired by the unique fairy tale-style cottages in Carmel, we’re introducing three colored hats that not only represent the essence of these cottages but also embody the colors that personify the town. Based on a real sign in front of a cottage that says “Happily Ever After,” we used this artwork to capture the spirit of the town so you can carry a piece of it with you wherever you go.
Founders Note
I stumbled into Carmel chasing a feeling, the kind that hits you in between the nose, where time slows down and life feels lighter. A village not built by architects, but by artists. No street signs, no structure, just hidden passageways and cottages that look like they were pulled from a storybook. The whole town breathes like it’s in no rush to be anywhere.
The beach? That’s where it hits you. The silence. The stillness. The kind of quiet that fills your chest. I laid in the sand with nothing but the sound of the tide and the breeze whispering through the cypress trees, and felt… whole.
Is this how life is supposed to feel?